Everything’s bigger in Texas, including Samsung.
We set out to make Samsung the biggest mobile brand in the state through a hyper-localized, full-funnel campaign with an audience-first approach, designed to reach and engage Texans. Activations included experiential (Galaxy Rovers), influencers, social, video, display, audio, OOH, and eSports Sponsorships. Results included 2B impressions served to 40% of Texans, +58% increase in order rate over three months and 3.3M carrier store visits.
We also partnered with the Dallas Mavericks to illustrate how Samsung devices elevate the overall experiences for enthusiastic fanbases. We did this through a Galaxy Rover appearance, in-stadium brand exposure, Samsung fan activations during timeouts, a social partnership, a Dallas Mavericks Instagram takeover, and tapping 14 social media influencers to support, including Mark Cuban!
