Charli XCX takes the stage on Roblox in a big way.
We brought Samsung and Charli XCX together for a live concert in a virtual world: Samsung Superstar Galaxy on Roblox. For a limited time, users lived out their popstar dreams by performing, dancing and creating in Superstar Galaxy. This led to a virtual concert finale on June 17, 2022, where the top users took the stage and shared the spotlight with Charli XCX.
New content drops were available every Friday leading up to the performance, including fan-favorite Charli XCX songs to perform, new in-game zones, and props to decorate your own stage. Exclusive pop-icon-inspired items to customize your avatar and create your own popstar persona. This Charli XCX partnership helped drive how Samsung approaches innovative experiences in the metaverse.
