In 2018, we attended CES in Las Vegas with an installation unlike the global tech event had ever seen before. Our goal was to introduce Samsung as the pinnacle of innovation. We did this by creating an entire city made of Samsung products and imagery. We called it Samsung City; the structure mimicked the beautiful glittering view of a cityscape at night. Samsung City was made up of three districts: Home, Lifestyle and Innovation. Each district presented a unique interactive activation featuring the use of Samsung devices in unexpected ways.