Bringing Samsung to life in the virtual space at CES 2019.
Brands always go big at CES. Samsung expected nothing less when they came to us for CES 2019. We got to work conceptualizing the architecture, mood and atmosphere of virtual spaces, developing umbrella concepts, story arcs and seamless visitor journeys, and then designing 3D assets for virtual experiences.
Our understanding of physical space and experience in designing visitor journeys connecting different experiences uniquely position us in conceptualizing and designing virtual spaces and experiences. Our real-time engine-based 3D design workflow also gave us the advantage of faster and better design communication with the clients and other departments from UX design to creative technology to production. In the end, we created a truly virtual cityscape for Samsung at CES 2019.
