Introducing NYC to the cutting-edge, immersive Samsung playground.
We helped Samsung create the most interactive address in NYC with an immersive smart home experience store. It features SmartThings home appliances, next-gen gaming stations, and sustainable green spaces. Each floor is filled with inspirational installations designed to delight the senses and spark creativity.
The Samsung 837 store helps visitors discover the magic of the Galaxy ecosystem with phones, TVs, appliances, monitors, and more – seamlessly connected to create a harmonious digital experience and a journey into the future of connectivity.
