Connecting consumer with the Galaxy Z Flip3 5G style and functionality.
What better way to shine the spotlight on the Galaxy Z Flip3 5G than with a hit song? We collaborated with Todrick Hall, the walking embodiment of the Samsung attitude of openness, to produce an original remix of “Nails, Hair, Hips, Heels” and drop it with an eye-catching video.
Mixing our direction with Todrick’s creativity, “Flip, Fold, Snap, Clack” was born. The campaign created an eye catching dialogue on social media and in the press as the catchy tune and stylish video highlighted our phone’s bold design and cutting-edge technology — flipping everyone’s attention towards the launch.
