Saddling up to take Samsung on the road in Texas.
We created the Galaxy Rover, a custom-built van containing product showcases, DDRM (Data-Driven Retail Marketing) technology, a photo booth, custom accessories and devices, and a scavenger hunt activation — all wrapped up in a rugged Texan outfit, tailored to our target.
We also equipped the Rovers with pop-ups and two-sided TVs displaying custom event promotions, as well as Glap controllers and a Play and Live Stream Station, to cater to the more gaming-focused individuals. Our Texas Rovers traveled to 40+ cities, 870+ locations in 1,000+ days, garnering 210k on-site engagements, 350k on-site impressions, and 4.6M road impressions.
