Leveling up Samsung through a Fortnite partnership.
When the Samsung Galaxy Store became the only app store with the updated version of Fortnite, we engaged a gaming audience with a 14-day partnership between Samsung and the battle royale giant developer Epic Games.
We wasted no time, swiftly partnering with Epic Games and launching a substantial initiative that would make waves in the industry. We launched three custom maps and partnered with over 20 pro gamers. The event had 3M unique players and 992k viewers – who watched 84k hours of streaming gameplay – garnering 149.5M total impressions.
