Bringing the power of Galaxy to the college campus.
Samsung wanted to encourage Gen Z college students to switch to Galaxy devices to enhance their academic and personal lives. We concepted the Galaxy Campus Tour, which offers firsthand product experience. This initiative visited several universities nationwide with Galaxy devices and interactive experiences including photo booths, immersive games, and AI generative edit experiences. Students explored Galaxy devices’ functionalities in a fun, memorable way.
The Campus Tour resulted in nearly 60K engagements and over 8,500 surveys. Positive feedback highlighted the AI capabilities, hands-free selfies, camera quality, and Object Eraser. Galaxy’s appeal left a lasting impression on participants.
