Creating special moments with K-pop fans and Galaxy.
We collaborated with KCON to bring Samsung Galaxy to the ultimate K-pop event: KCON. We created a special Samsung Galaxy booth that introduced all the latest Galaxy devices. Fans could test out different features from the devices such as zooming in with Galaxy S23 Ultra to find Waldo, having a pocket party with the pocket-perfect Galaxy Z Flip5, playing games on the immersive screen, taking photobooth pictures and more.
We also had special K-pop groups speak at our booth. What better way to learn more about Galaxy than alongside your bias? The partnership with KCON helped drive potential new users to Samsung Galaxy and introduced unique ways they can unlock new possibilities as a K-pop fan with Galaxy devices.
