Three Samsung energy drinks. One delicious joke.
For April Fools’ Day, Cheil got Samsung into the energy drink-game with a product sizzle reel promising “long-lasting energy” from drinks inspired by Samsung’s flagship phone. Viewers were promised to get the boost to power their day with flavors like Cream, Lavender and Green, all naturally flavored.
Unfortunately, the joke was on anyone who clicked the link in the bio, as it sent viewers to Rick Astley’s “Never Gonna Give You Up” on YouTube. Aside from several heart, fire and laughing emojis, the total impressions topped 209k+ across three social platforms: Instagram, Twitter and TikTok.
