It’s easy to make the switch.
By targeting non-Samsung users during Apple’s keynote event, we spotlighted Samsung innovations — industry-leading cameras and Z Series foldable phones. Comparative ads across theaters, digital, social, and outdoor platforms emphasized the benefits of Samsung Galaxy phones, generating a lively dialogue on social media and in the press.
The overall project resulted in positive shifts in consideration and engagements among Apple owners continuously. The campaign successfully showcased Samsung advantages within the smartphone market.
