Samsung Live

Big entertainment — driven by smaller, bite-sized segments.
Samsung Electronics
2021 - Present
Project Type
Retail & E-Commerce, Live Streaming Video

We created a weekly shoppable livestream that meets consumers where they already are - on - and redefines the Samsung Mobile purchase experience. Samsung Live was built in only 17 days. To increase intent and purchases, we designed a convenient, informative and rewarding space to shop. Episodes naturally integrate multiple Samsung Mobile products with demos and exclusive offers.

New 60 minute shows air weekly. Weaving audience passions and inviting relevant guests is crucial to keep viewers watching – and most importantly buying. Between August 27th and December 31st, we went live 24 times streaming for over 22.5 hours in total. And the show will go on in 2022 airing twice per week.

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