Samsung x Twitch

Winning over Texas and the nation via Twitch.
Samsung Electronics
Project Type
Experiential, Partnership

Our 2020 Texas Takeover Campaign evolved to maximize Samsung’s underutilized Twitch channel. We hosted multiple Texas-focused competitions that exploded with over 175 million engagements.

It started with the three-week Lonestar Challenge following the Dallas Fuel and Houston Outlaws’ Overwatch eSports rivalry and then Texas-themed build challenges in Minecraft. Over 100 million players competed alongside 20 pro-gamers and influencers in Mystic Map Mayhem, 14 Days of Epic Fortnite events that unlocked a limited-edition Galaxy skin, revealed three customized Samsung maps and offered awesome prizes.
An Among Us activation blasted us, celebs and a Mystery Gamer to space for three days, and we presented the PubG Lonestar Collegiate Championship.
In total, we generated more than 200 million impressions and 200,000 hours watched on a Samsung owned channel.
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Interested in working with us?