The Lab is an idea. Well, really, it’s a blog. Powered by MDLab, this is where we can showcase how we’ve connected global brands with their audiences through unique immersive experiences. But, as you might be wondering, who exactly are we?

To others, we’re explorers of the known unknowns, living on the blurred edge of dreams and actuality. To ourselves, we’re tech alchemists. We like to consider new tech as the fortunate combination of science and magic. And now, to the internet, we’re bloggers!

Before you close this tab, hear us out. We decided to start this platform for very good reasons:

1. We believe in the power of sharing ideas with others.‍

Being tech-obsessed people, we feel it is part of our natural duty to inform, educate and entertain emerging trends and technologies. We thrive in pursuing new frontiers, and we can help you stay up-to-date with fresh, relevant content. 

‍2. We want to cut out all the tech noise and focus on what’s really important.

There are thousands of other tech blogs out there. Why should you follow this one? 

When it comes down to it, we’re realists. Even though we live in a golden age of innovation, we don’t allow hype to overshadow truth. We’ll get to the nitty-gritty of current (and hotly debated) topics like digital actors and AI art generators. We’ll celebrate the possible and rethink the impossible. We’ve done our homework and research, so you can make better-informed decisions and have well-thought-out conversations in the tech realm.

‍3. We’re huge tech nerds. 

We’re also designers, developers, artists, producers, editors, writers and so much more – all united by a common goal to pioneer new territories and create never-before-done experiences. This is our passion.

Whether you’re an innovator, bandwagoner or even a tech straggler, this blog is for you. (And if you’re not the blog-reading type, we’ve got you covered. We have a podcast, too!) While we can’t promise that we’ll shape you to become the world’s next Elon Musk, what we can promise is that you’ll learn something interesting, thought-provoking and/or new.

We hope you’re ready. We’ve been keeping ourselves very busy, and we can’t wait to share everything with you.