Helping audiences experience the power of zoom with Galaxy AI.
In January 2024, Samsung was preparing to launch Samsung Galaxy S24, the first smartphone equipped with Galaxy AI. With Samsung loyalists eagerly awaiting their next upgrade, we needed to create a campaign that teased just how big of a game-changer Galaxy AI would be.
We knew we had to tell a story: We created a highly memorable video and visual assets demonstrating how zoom with Galaxy AI can make captured moments larger than life. We launched on paid social and paid media, as well as owned and organic Samsung channels, to entice Samsung loyalists everywhere to reserve Galaxy S24.
