Unfold a strategic campaign for Galaxy Z Flip5 and Z Fold5.
Upon the release of Galaxy Z Flip5 and Z Fold5, our mission was clear. We needed to get people talking about the latest Z Series launch. We enlisted 28 key influencers, creating our largest influencer activation ever. They were a key part of establishing the foldable phones as transformative tech with the power to seamlessly improve diverse lifestyles.
This strategy garnered 525 pieces of content and generated 206,131,818 impressions, surpassing every key metric we set out to meet. By diving into the social landscape and embracing a spectacular crew of influencers, the Z Series launch campaign became a hit.
