The Bespoke Installation

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Samsung Electronics
Project Type

837 is the Samsung flagship store and customer experience venue right in the heart of NYC’s Meatpacking District, which is home to some of the world’s most glamorous high end brands. It’s where we work with Samsung to create eye-catching window displays and interactive experiential pop-ups that not only make a bold statement, but also showcase their latest products and brand initiatives within the 837 space.

The Bespoke installation features two experiences: The Product Wall and Immersive Rooms. The Product Wall guides visitors from the entry of 837 with a stunning visual introduction to the product to the highly stylized, artistic immersive rooms. Wander through the three intentionally designed and propped rooms (kitchen, studio and lounge) showcasing a series of hero Bespoke products to fully understand the unique ways Bespoke can fit your lifestyle.

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