When Samsung launched Galaxy Z Flip3 5G and Z Fold3 5G, our mission was to bring Foldable phones into the mainstream and establish Samsung as the unchallenged leader in the newly created category.
To get the word out, we executed a media blitz for Samsung on a level of epic proportions, delivering more than 843 digital paid placements — from OLA to OLV / TVC, from streaming audio to paid social, and 80+ homepage takeovers. To amplify awareness, we executed more than 5,000 OOH units in ten major metro locations. Our job didn’t end there. Supporting Samsung’s channel partners, we delivered over 14,100 creative assets, arming major national retailers and carriers with everything they needed to make the launch a success.
