Z Flip 5G Debuting on TikTok

A compact, high-impact phone.
Samsung Electronics
Project Type
Campaign, Social

The re-release of Galaxy Z Flip 5G centered on Gen Z’s uniqueness. And what better place to put it on display than TikTok?

This was the agency’s first ever campaign on the platform, and we made a splash. The phone was positioned as a way to flex creativity.
We partnered with three popular TikTok stars, Bailey Sok, Jason Rodelo and Audrey Lane-Partlow. All known for their stellar dancing. Through intense choreography, the trio was able to flex their way with moves inspired by the motion of Galaxy Z Flip 5G.
Show the world the moves you’re making, and hold the power to create what’s new and next in the palm of your hands.
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