Todrick: Z Flip3 Launch

A phone to own being original.
Client
Samsung Electronics
Date
2021
Project Type
Product Launch

Hitting the main stage in 2021 was the new Galaxy Z Flip3 5G. The show stopping phone was ready to create excitement with Gen Z and young millennials who want to make a statement.

We leaned into the iconic, sassy “clack” sound from old-school flip phones and took it to the next level. We partnered with Todrick Hall, a musician who’s the walking embodiment of Samsung’s attitude of openness.
We filmed a music video as attention-grabbing as the device, featuring Todrick’s signature style and an inclusive crew featuring all gender identities, body shapes and ethnicities.
With our direction, Todrick created “Flip, Fold, Snap, Clack” as a remixed version of his hit, “Nails, Hair, Hips, Heels.” The lyrics highlighted the smartphone’s flexibility and unrivaled tech.
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